What It Is: Oribe Bright Blonde Essential Priming Serum is a lightweight, hydrating leave-in serum designed specifically for blonde, highlighted, and chemically processed hair. This essential first step before styling combines violet and reflective pearlized pigments to help neutralize unwanted brassiness while enhancing the brightness and radiance of blonde tones. The formula also replenishes moisture, smooths the hair cuticle, and provides heat protection up to 450°F / 232°C. Hair is left softer, smoother, shinier, and visibly more vibrant.

What It Does: This multitasking priming serum tones and brightens blonde hair while helping protect and condition dry, fragile strands. Violet and pearlized pigments help counteract yellow and brassy tones, while moisturizing ingredients help restore softness and improve the look and feel of over-processed hair. It also smooths the cuticle and helps enhance shine for a luminous, salon-fresh finish.

Key Ingredients:

• Violet & Reflective Pearlized Pigments: Help neutralize brassiness, tone blonde highlights, and enhance luminosity and shine.
• Oribe Signature Complex: A blend of watermelon, lychee, and edelweiss extracts that helps defend hair against environmental stress and the drying effects of the elements.
• Brightening Complex: Lemon, ginger root, and chamomile extracts help enhance the appearance and tonality of blonde hair.
• Hydrolyzed Hyaluronic Acid & Sodium Hyaluronate: Help replenish and retain moisture to keep hair hydrated and conditioned.
• Lavender Flower Extract: Helps nourish and condition dry, brittle hair while enhancing shine.
• Prickly Pear Fruit Extract: Helps smooth the cuticle, soften strands, and support improved elasticity.
• Sweet Violet Flower Extract: Helps replenish moisture and condition dry hair.

Benefits:

• Brightens and enhances blonde tones
• Helps neutralize unwanted yellow and brassy tones
• Provides heat protection up to 450°F / 232°C
• Helps repair and strengthen the appearance of over-processed hair
• Replenishes moisture and restores softness
• Smooths the hair cuticle
• Helps improve the appearance of elasticity
• Enhances shine and vibrancy
• Leaves blonde hair looking healthier, softer, and more luminous

Results: Blonde hair looks brighter, fresher, and more radiant, with unwanted brassiness visibly toned down. Hair feels hydrated, soft, smooth, and conditioned, while enhanced shine gives blonde tones a luminous, polished appearance. The serum also helps protect hair from heat styling while improving the overall look of dry and over-processed strands.

How To Use: Work through damp hair from mid-lengths to ends before styling. Distribute evenly throughout the hair, then style as desired. Use as the essential first step in your styling routine to tone, hydrate, smooth, and protect blonde hair.

About Oribe: Celebrity hairstylist Oribe Canales has influenced iconic hairstyles through fashion magazine photo shoots and high-powered ad campaigns since the 1970s. His Oribe collection of luxurious hair care products and treatments combines traditional principles with leading-edge innovations, and each product is lightly scented with specially commissioned French perfumes.

Size: 3.4 oz / 100 ml