What it is: A lightweight shampoo that gently yet effectively cleanses hair, leaving it soft, shiny, and bouncy while setting the foundation for maximum fullness.

Hair Type: Fine and Medium

Hair Texture: Straight and Wavy

Hair Concerns:

- Volumizing

- Thinning

- Damage/Split Ends/Breakage

Key Benefits:

- Gives Hair Volume

- Leaves Hair Bouncy, Fuller-Looking, Softer, and Shinier with Every Wash

- Removes Dirt, Sweat, Oil, Pollution, and Product Buildup

Highlighted Ingredients:

- Hemisqualane: Helps to seal the cuticle, leaving hair silky and shiny

- Amaranth Peptides: Plump hair fibers for bouncy, fuller-looking hair.

- Phyantriol: Preserves hair color and reduces damage from heat tools.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: It's powered by amaranth peptides, which plump hair fibers while hemisqualane, a sugarcane-derived emollient, helps seal the cuticle. Phytantriol preserves color and protects hair from heat styling. Hair is left bouncy, silky, shiny - with serious volume and body, too.

Clinical Results: In a laboratory testing of Full Shampoo and Conditioner:

- Hair shows double the volume compared to untreated hair

In a 200-person consumer-use test:

- 92% of consumers expect Full Shampoo and Conditioner to continue to improve the feeling of their hair with continued use

- 88% of consumers agree their hair has healthy movement after just one use