What It Is:  An advanced lifting and firming face serum that visibly improves dullness and loss of firmness in 4 weeks*.

What It Does:  Instantly, skin appears radiant and rejuvenated.  Visibly improves dullness and loss of firmness.

How To Use: Use morning and evening after softener.  Pump the dispenser once and slowly massage onto face and neck.

Shiseido:  In 1872, Arinobu Fukuhara, former head pharmacist to the Japanese Imperial Navy, established the Shiseido company as Japan's first western-style pharmacy (which incidentally was also home to Japan's first ice cream parlor and soda fountain). The company's rich and impressive history in pharmacology led to its technologically advanced range of skincare, which is highly regarded by experts and aestheticians around the globe.