What It Is: A powerful brightening serum for lifted, radiant skin.

What It Does:  This multi-benefit innovative sculpting serum supports skin’s natural restorative powers to help visibly lift and firm skin for youthful-looking density. With continued use, your skin appears youthfully tightened and looks more visibly sculpted. By helping restore elasticity and moisture, skin radiates with vitality.

How To Use:  Apply each morning and evening after cleansing, balancing and strengthening skin. Press the pump once to dispense serum into the palm of hand and smooth it evenly over face.

Shiseido:  In 1872, Arinobu Fukuhara, former head pharmacist to the Japanese Imperial Navy, established the Shiseido company as Japan's first western-style pharmacy (which incidentally was also home to Japan's first ice cream parlor and soda fountain). The company's rich and impressive history in pharmacology led to its technologically advanced range of skincare, which is highly regarded by experts and aestheticians around the globe.