What It Is:  Immediately illuminate blonde hair. This revitalizing violet shampoo corrects brassiness and yellow tones while brightening natural highlights for hair that is healthier, shinier, lit from within. 

What It Does:  

• Sulfate-free gentle cleanser for color treated hair.
• Contains violet pigments to brighten and eliminate brassiness.
• Dermatologist-tested. Formulated without parabens, sulfates or sodium chloride. Color and keratin treatment safe.
• UV protection for hair.
• Vegan, cruelty-free and gluten-free.

Key Ingredients:

• Pure Violet Pigment and Reflective Pearl correct brassiness and tone highlights.
• Coconut and Corn Derived Cleansers provide gentle cleansing for vibrant color.
• Brightening complex (Lemon, Ginger Root and Chamomile Extracts) optimizes shade, tonality and luminosity.

How To Use:  Lather, indulge, rinse.

About Oribe: Celebrity hairstylist Oribe Canales has influenced iconic hairstyles through fashion magazine photo shoots and high-powered ad campaigns since the 1970s. His Oribe collection of luxurious hair care products and treatments combines traditional principles with leading-edge innovations, and each product is lightly scented with specially commissioned French perfumes.